Will Keating is a drinks category expert, capability coach and brewer.

With two decades of experience working from grain to glass with everybody from Blue Chips to Start-Ups, Will has hands on experience helping build some of the finest drinks brands out there. Learn more about his work and how he can help you.

Brand positioning

 Your brand isn't a marketing toy, it is the best chance the you have to add incremental value to your business. 

Commercial Capability

Building compelling commercial propositions around product truths is the most powerful way to land sales.

Category Education

Knowledge is the engine of all business, but isn't is best when you are learning without feeling like you are learning?